Challenges Of Selling Digital Products

While there are many advantages to a digital business with digital products, it doesn’t come without its fair share of challenges. In addition to all the regular tasks of running a business, a digital business also has to deal with unique issues.

First of all, because there is usually minimal cost associated with creating and distributing digital products, the market can tend to be oversaturated. Anyone with an Internet connection and a video camera can create a training video, just like anyone with Microsoft Word can create an e-book. So not only does your digital product have be distinguishable from everything else that’s already out there, it has to be so much better than everyone else that you can actually sell yours and make money from it.

Actually, that’s only partly true.

While you do need to be able to make money off your digital products, you don’t have to make money off all of your products. Because there is no cost to store or copy these products, many businesses decide to give some of their products away for free. In principle, this will help build exposure to their company and their brand, generating return customers, which can then lead to increased sales. This can also help make up for when your digital product gets copied and redistributed without your knowledge or consent, which will happen. (This is another challenge; some people simply don’t want to pay for digital products.) While you can do what you can to help combat piracy, using that detail and actually encouraging people to share it for free may actually help advertise your business.

Speaking of advertising, this can be an additional challenge for this type of product. Online marketing is a completely different world than traditional marketing strategies, and brings with it fierce competition. The world of online marketing can be difficult to master, but is certainly not impossible.

With this business model, you also have to be sure your website is welcoming and easy to navigate, that people can easily and successfully order/download/access whatever they need to (at all times; you can’t just put up a “closed” or “out for lunch” sign), and that you’re website is secure. Customer service can’t suffer just because your product or service is digital.

However, none of these challenges are insurmountable. With the proper education and drive, you can overcome these and other challenges and reap all the benefits digital products have to offer.

The History of Electronic Books

Rapid technological advancement in the last couple of decades led to many important changes in all aspects of life. Technological evolution did not neglect to touch today’s readers as well. In the ’90s a new concept was born. Ebooks. History of the ebooks was shaped by the time when they first appeared. In the fast paced busy world of corporate economies ebooks became a way to make reading accessible to all. Digital files were easy to get either by downloading straight from the web or by buying a copy of a CD with an electronic book, ready for you to enjoy, encrypted on it.

It became possible to be able to read a work by a favorite author without having to carry around a large volume, hard to fit and easy to misplace, or to learn something new while spending less time. PDA’s and laptops, originally used by business world as a way to work on the go, began to also be utilized as a great way to store and share information. By the time the new millennium arrived digital world incorporated into itself hundreds of electronic books. Today Ebooks are a common commodity. Easy to carry PDA’s are a perfect storing device for an all time favorite or a new best seller.

Adobe Acrobat was, and remains, a leading developer in eBook culture. Adobe’s PDF format files are compatible with any system out there and make transferring information easy and available to anyone who owns a PC, laptop or a PDA. You can access your stored electronic book on any computer, print it from an available machine, send it via e-mail to your friends and family and enjoy it on the go, whether on the plane, train or a luxury cruise ship.

Aside from making life easier for the reader, electronic books provided a whole new way for authors to present their work in a way that they see most fit. PDF files are a great way to exercise control over how exactly you wish your work to look. With the development of electronic books reading took up on a whole new meaning in the modern world. It is no longer something you do in a spare time, whenever you can get yourself to a library or a book store. Digital technologies make Ebooks a way to be able to read anywhere any time without going out of your way to get your hands on the latest works available.

The Tips for eBook Success

eBooks are one of the latest trends today. The research world has considered eBooks as a source of valid information. eBooks have become very beneficial to readers, students and even adults in the profession of research and information. With this, so many aspiring writers want to become an eBook author. Anyone can try their luck in this field but success is not an assurance. What does it take to have a successful eBook?

The Top Ten Tips for eBook Success:

1.) Do not complain about print publishers. Do not overlook their comments. Do not think that you are a genius and that your work is perfect. Your best might not be the best to the world that is why publishers comment. This is not bad criticism. This is actually a room for improvement. So stop complaining and do something good for yourself – Improve.

2.) The Talent. Not everyone can write. This is a fact aspiring writers must accept. The only way to succeed in the eBook industry is to become a good writer. Without writing skills, there is no eBooks business available for you.

3.) Multi-skilled. Yes, you read that right. To be able to sell in the eWorld, you have to master design and marketing as well. Words are not enough; you have to couple it with an attractive design and a workable marketing strategy.

4.) Write more than one eBook. Several books means a higher chance to sell. If one reader likes book you have written then definitely that reader will look for another book written by you. So have several books published.

5.) Write your Passion. Of course, effective books are those written with the heart. Write what you love. Do not write something you don’t like. Write something you know of very well.

6.) Keep it short. Readers hate long paragraphs. It takes away their time and excitement. So keep it short and concise. Anyway, only the important details will matter to your readers.

7.) Choose Quality over price. Readers would love to acquire good read books especially when they come affordable. A lot of readers get disappointed with high price books. It

8.) Marketing. Have the right strategies to promote your book. Your book might be the best but if not promoted effectively then no one will actually get to read it.

9.) Personal Selling Platform. Have your own selling platform. This will provide traffic on your site. Traffic means having more and more readers get your book.

10.) Make time. Each day is a working day for your book. If you really want your book to sell then devote your time in marketing. If you do not have devotion for promotion then you better not write any book.

It is a tough way to getting your eBook to the top but with time, devotion and diligence, you will surely be one of the most read eBook in the world.

Write from the heart. There is no greater in armor in writing than writing from the heart. Readers would feel if your words are empty and blunt. They would also notice if your words are meant. Readers are drawn to books with emotions and feelings. Readers read books with impact and imprint.

With the ten steps above, you are closer to getting your success in the eBook industry.

Writing and Selling EBooks

A traditional business requires a lot of overhead to effectively operate. In a traditional business you will generally have to pay for office space, inventory, and a storefront where people can come and buy your products. You will also have to hire employees who will require paychecks and benefits. Not only that… You also have to pay for your inventory or create your own from costly raw materials.

Here are some of the benefits of writing and selling your own eBooks.

• Once written, you can sell an eBook again and again without having to create something new.

• Once your customer buys your product you have the opportunity to up sell your other products.

• Even if you can’t write you can hire someone to do it for you.

• eBooks do not require any raw materials like physical products do.

• eBooks don’t require you to keep stock, package items, or ship anything.

• Selling eBooks can be done from home very easily, so you don’t need storefront to set up shop.

• Most of your marketing is done online and many methods are free.

•You don’t need to hire any employees until your sales reach a level that requires a little help.

Tip—> Don’t worry if you can’t write, or if writing sounds scary… it can all be done for you for around $250-$500

• Once you begin to outsource, your eBook business can operate entirely on autopilot.

These are just a few of the many benefits of writing and selling eBooks over selling physical products in a regular brick and mortar type business. Trust me there are many more…

What Is An E-Book?

E-book is short for electronic book. An e-book is the digital equivalent of a conventional printed book. E-books can be read on personal computers or on e-book readers.

On of the advantages of e-books is that text can be searched automatically, and cross-referenced using hyperlinks. Links can also be provided to websites or other sources of information. In addition, less physical space is required to store them. Hundreds (or thousands) may be carried together on one device.

Readers who have difficulty reading print can adjust the text size and font face. Some devices allow reading in low light or even total darkness through the use of back-lighting. Errors can also be easily and quickly corrected in an e-text for future versions.

Although they require electricity to be read, the production of e-books does not consume the paper, ink, and other resources that are used to produce print books, so they are environmentally friendly.

E-books are also available immediately for download, so the reader does not have to wait for delivery or make a trip to a bookstore.

Possible disadvantages are that e-books do require electronic devices to be read. Since they are dependent on electronic equipment, they can be affected by faults in external hardware or software, such as hard disk failure.

In addition, digital management techniques may be used to restrict what the user may do with an e-book. For instance, it may not be possible to transfer ownership to another person, though such a transaction is common with physical books.

eBook Business – New York Times Bestseller List Evens the Field

The New York Times will be including non-fiction and fiction electronic books, or eBooks, in their lists. Why has the most famous of lists taken the electronic plunge? According to Janet Elder, who is the editor of News Surveys for the NY Times, “It was clear that eBooks were taking a greater and greater share of total sales, and we wanted to be able to tell our readers which titles were selling and how they fit together with print sales.”

For those who don’t know, the bestseller list is put together by the editors of the “News Surveys” department, and not by the NYT Book Review department. The list is compiled from weekly sales reports from a number of independent and chain bookstores, as well as from certain book wholesalers across the United States.

Including eBooks in the NYT bestseller list is fundamentally important for two reasons:

1- It recognizes the seismic shift the publishing world is currently undergoing from print to digital. Again, according to Ms. Elder, “We’ve had our eye on e-book sales since e-books began,” Ms. Elder said. “It was clear that e-books were taking a greater and greater share of total sales, and we wanted to be able to tell our readers which titles were selling and how they fit together with print sales.”

As sales of ereaders skyrocket, not including electronic books on the NYT list offered skewed information about a book’s popularity. According to the Association of American Publishers, eBook sales in the first three-quarters of 2001 shot up $199 million from the same time frame the year before, from $105.6 million to $304.6 million. eBook sales are expected to rise even more in 2011, with predictions of sales in excess of $1 billion.

Richard Tanenhaus, editor of the Book review, said, that the choice was made to include eBooks on the New York Times Bestseller List, “To give the fullest and most accurate possible snapshot of what books are being read at a given moment you have to include as many different formats as possible, and e-books have really grown, there’s no question about it.” The new listings will give readers “the fullest picture we can give them about how a book is doing week to week,” he added.

Amazon, the world’s largest book seller, reported that sales of eBooks more than doubled sales of printed books.

2- Inclusion of eBooks in the New York Times Bestseller List evens the playing field between traditionally published authors and self-published digital authors. While the Times did not make it clear if they will be including self-published eBooks at this time, it is certain that they will have to as soon as a couple of self-published digital books go viral.

Self-published books, either the old “vanity pressed” books of a decade ago, the more recent print-on-demand books, or self-published eBooks used to receive bad press. Their authors were considered inferior than those who managed to land a traditional publisher, mostly because all it took for someone to self publish was the ability to afford the printing costs (rather than quality).

Just as numerous singing careers have been launched by self-promoted musicians on YouTube, there are bound to be writing careers launched by eBooks gone viral. With the chance to be included in the NYT Bestseller List, it is now even more important for eBook authors to learn the ins-and-outs of self-publishing, promotion and marketing.

The Public Domain Secret – What Do You Get From it? Part 2 of 7

What is Public Domain?

Public Domain Content are any intellectual properties that are no longer copyrighted by any legal entities. This free status makes it fairly and officially available for anyone to use them for whatever purpose they intend. For quite some time now, a few big companies have fully exploited this vast and lucrative resource. Its time to find out if author Kneb Knebaih met his guarantee in The Public Domain Secret.

An In-depth Industry Source Book

The amount of research, experience and results that Kneb acquired in the increasing years he spent on the open source industry simply makes this e-book an in-depth source book. No other e-books, webpages or articles can be compared to the information compiled in this Public Domain bible. As far as web history is concerned, this is probably the first most comprehensive resource about cashing in the free content industry.

Directory of Real Businesses and Companies in the Free Content Industry

Unlike other e-books which simply listed weblinks as on-line sources, The Public Domain Secret exhaustively enumerates the major sources for Open Source Content – be it on-line or off-line. Best of all, those who live in distant areas can access the source from the company’s listed website. While those who live nearby can reach the business with the given contact details. With this solid information, you can actually set out to launch and conduct your own Public Domain business.

Practical & Actionable Information for Earning from Free Content

The greatest benefit from reading The Public Domain Secret is being informed of practical and actionable information to truly earn from the free content community. This is not a science fiction book where the details are plausible but not feasible. Instead, the author gives you ideas and details that you can actually implement and perform even by yourself.

Feasible Business Ideas & Models with Examples on How to Use and Earn

Another exciting feature of Kneb’s e-book is the doable nature of the creative ideas and business models that it contains and promotes. It shows you the different ways on how to spin and transform any Public Domain Material or even modern ones into novel forms that will drive web traffic and bring in profits. Guesswork is almost eliminated after being inspired by the different ways of modifying, presenting and offering the open content. The feasibility is simply a given and your imagination is the only limit.

Inspire and Generate Original Ideas on How to Apply and Earn

A notable benefit of the e-book is its uncanny ability to stimulate and set-off enormous original or derived ideas on how to use, transform and manipulate Public Domain Materials into commercially productive forms. You will simply encounter multiple sleepless nights because of the running thoughts associated with the unlimited possibilities of utilizing the free content for aesthetic or business applications.

Disclosed Sources of Untapped Massive Public Domain Content

Because of its sheer unfamiliarity, Open Source Content is mostly untapped by ordinary media and marketing companies or professionals. It is only now when the potential, methods and outcome are revealed to another exclusive element – you. The compiled list of on-line and off-line sources are just a few of the thousands sources that you can mine for unseen-before materials using the skills and insights in the book.

What is the Significance of E-Books?

An e-Book can be opened and displayed on the digital medium. This electronic form of book is exhibited on special readers or devices meant for the purpose. E-Books are also portable and accessible on any system with different configuration. These electronic books are used by authors for promoting their literary content over the Internet. They are also used by the marketers to provide informative content to the potential customers. The digital books also support various multimedia elements to make the presentation of the information attractive. The e-Books render professional appearance to any document. Due to its advantageous features an e-Book is widely used by the computer users for several purposes.

Merits of an E-Book:

There are many advantages of using an e-Book. A user can store, transmit and publish voluminous information in e-Books. An author can save his literary piece of work in e-Books and publish them over the Internet. One need not to spend money and invest time in getting the work published through different publishing houses. The publishing houses consume more money and time. An e-Book is affordable to create and publish on the Internet. You need not to have technical knowledge or expertise of how to create and publish e-Book on the Internet. Marketer can also display informative content about the company in the form of e-Books. An e-Book can make the presentation for business or promotional purposes attractive. This is possible as an e-Book supports multimedia elements. E-Book also incorporates animation or graphics making it attractive to the reader. These digital books are also used for educational purposes. You can prepare online tutorials and e-notes in the form of e-Books. The electronic books can be purchased and downloaded from the Internet instantly. A person can also provide additional information in the digital books as these books support hyper links. You can have a collection of e-Book on various subjects on your personal computer at home. A user can also translate a digital book into different languages.

An electronic book is created in many formats. These formats are PDF, Hyper Text Markup Language, exe, plain text, Open Electronic Package and many more. The most secure format is PDF due to the advanced and modified features. It also password-protects the e-Book with its security features. For converting Word to PDF, you can use Word To PDF Converter software and enjoy the benefits.

The Common Mistakes to Avoid When Offering eBook Conversion Services

The absence of the testing team:-

It is really important that the final product is thoroughly checked and monitored before it is pushed for release. When it comes to eBooks, if you send incorrectly formatted books for market release, it will hamper both the reputation of the company and sabotage the career of the author as well.

This is why you need to have a separate team which works on the quality control assessment and finds if the books have been thoroughly formatted and are clear of all possible errors.

The Timelines:-

With eBooks, one has to be very careful about too many factors. There can be deadline and timelines to meet. This is why you have to organize your tasks in such a way that you adhere to the timelines. Under no circumstance can you delay the conversion services for too long as it is bound to impact your reputation.

As a company that specializes in eBook conversion, it becomes important to adhere to your promised timelines.

Typesetting Error:-

When it comes to eBook conversions services, you have to be very careful with the formatting. It is easy to fall into the trap of typesetting error. So, you have to ensure that extra care is taken to preserve the right formatting and the layout of the book is such that you can clearly read the content and the flow should be uniform and not ambiguous.

A book which isn’t properly formatted won’t get rave reviews even if it comes with a great storyline. The reason is that readers tend to lose their focus and momentum when they come across typesetting and formatting errors.

The Pictures:-

Sometimes the picture layout can be a little tricky as far as eBook conversion services are concerned. So, it is best advised to have some specialist on the team who could take a look at the multimedia files.

Whenever you need to have a picture inserted, take extra care to check that the quality of the picture has not tampered. You do not want the readers to read a book where the picture fails to align with the screen. In today’s times of responsive web layouts, it is important to tap the most out of technology and have the pictures seamlessly fit into the phone screens.

These are some of the things you need to be wary of. With the rising popularity of eBooks, companies have even more at stake. If you can avoid these mistakes and ensure flawless output, you will be able to make the most out of your business and spearhead to the very top as well.

How To Make a Small Fortune Writing Short eBooks

On the internet, many writers talk about the large amounts of money that can be made through writing and publishing short eBooks.

This type of writing can be really profitable, and coupled with the fact that these simple eBooks can go on selling for years, gives you an opportunity to build up a great passive income system.

The problem though, is that most people do it wrong and only make little, if any, money.

So what ‘s the correct way to do it?

I’ll give you a few ideas that you can use to create your own eBook writing and publishing business.

First of all you need to make sure that your eBooks are what people want to read.

This means that you need to write eBooks that solve a problem. Just one problem.

You can then write blog posts about this problem and offer your eBook as the solution.

You can sell your eBooks for $2.99 (or about that) or offer them for free.

If you sell them it’s obvious how you’re going to earn money.

But if you give them away for free then you need to advertise affiliate products in them so that you can earn money.

Giving away too many free eBooks though, means you run the risk of attracting too many “freebie seekers” who never want to buy anything, but are happy to download anything as long as they don’t have to pay for it.

These are the people you want to avoid.

To make money writing short eBooks, you need to write and publish one every week.

You could also write a whole series of eBooks on related topics and advertise the other eBooks inside each one.

That way, if someone likes one of your eBooks and it helps them to solve their problem, then they may be happy to buy another one on a related topic.

You could also create an audio recording of each eBook too and sell it separately or include it in the price so customers feel they’re getting real value for money.

But which ever way you decide to do it, the important thing is that you make a start straight away. If you put it off, you’ll never do it. You’ll just stay a dreamer and wonder “what if?” for the rest of your life. So start now, today, before you go to bed tonight. Write and publish your first eBook.

You also need to publish an eBook every week.

And if you do this, by this time next year you’ll have 52 short eBooks selling all over the world.