Recently, I was consulting with a client about his online marketing strategies. He was happy with his social networking efforts, but was interested in creating some passive income. What could he do to create both visibility and income? I told him to write an e-book! “What would an e-book do for me and for my business and how would I use it to raise my visibility?”, he asked.
Writing an electronic book, better known as an e-book, is a powerful tool to use for growing your business. E-books are a multipurpose vehicle as they can be used as a product for sale or a promotional item to be used as a give-away.
The three main reasons you should write an e-book are:
* Additional Streams of Income. E-books are one of the hottest and most lucrative “work from home” businesses on the Internet today! An interesting and sought after topic, with a catchy title, can go viral and bring in extra income while you sleep.
* Promotional Marketing. Using your e-books as a promotional product is an excellent way to introduce your potential clients to your products and services.
* Establish Yourself as an Expert. This is the most important reason you should be typing feverishly! An e-book can help you gain credibility and you become the go-to person in your industry.
So you see, writing an e-book can be used in many ways to blend in with your other marketing strategies. Take the time to not only write one, but multiple e-books which can be used for different situations and address various aspects of your business. Write some to sell and some to use for promotional purposes.